Website Design Questions
Answers by Top Research Companies
Compiled by ProWebBusiness.com
1. Website design is an important factor for determining credibility for about 50% of visitors (Blue Corona)
Visitors will almost instantly judge your website and not trust poorly designed or out-of-date websites. When your website is not visually appealing, it will affect the credibility of your business.
Presenting your company in a professional and well-designed manner can help you attract more customers and increase sales.
2. Users form an opinion about websites in 0.5 seconds (Sweor)
First impressions as a visitor to a website are very important. Your website needs to look good and function well so your visitor can have a seamless user experience. It also needs to be user-friendly so that visitors can get around easily.
It takes less than a second for a user to make an impression of the company and its brand just from its website. And you want to make positive first impressions with so many things playing a role, such as visual design, navigation, content, speed, and responsiveness.
What it means:
Ok, so here’s where responsive web design comes into play: Websites that are not mobile responsive are by nature poorly designed, because they don’t provide an optimal user experience. No company wants its website visitors to be wary of referring them.
4. The average time spent on pages is 54 seconds, while blog posts an average of 3-5 minutes (Hubspot)
Users spend more time on blog posts than the average time of 54 seconds on other pages. This means that you need to focus on getting users to click through to read your blog. To get them to click, you need to make sure that the information they want is displayed well and promises value
5. Info about products/services on the homepage meet 86% of what visitors view to take action. (Curatti)
86% of visitors want info about products and services on the homepage. For sales optimization, the products or services you’re offering should be displayed on the homepage. With a short attention span, it is hard to expect buyers to navigate deeper into the website to see what products you have on offer. The “Call-to-Action” may be your top product(s), subscribe for newsletters, call for more info, email, sign-up, or get an estimate.
6. Customer reviews are trusted as much as personal recommendations. (SearchEngineLand)
Customer reviews are trusted as much as personal recommendations by 72% of users. We often rely on reviews and feedback from people we know to make decisions. As a consumer, you are less likely to purchase a product if a friend or family member has told you about it. The same applies to online reviews.
Also, a link to see the individual reviews should be easily accessible from the product page.
7. Lists are better than large paragraphs. (NNGroup)
If you want to attract visitors to your site, include lists. Lists help people scan through pages more efficiently. Also, lists make it easier for them to find specific information.
If you write clear headlines, subheads and paragraphs, you're likely to attract more readers because people like reading things that are easy to understand.
8. Visitors are willing to wait three seconds for a web page to load. (MarketingDive)
Your website has to load quickly. Otherwise, people will stop engaging and won't stay on your page.
One way to improve website performance is to compress images.
You should also test your website regularly to see how it performs and ensure it doesn't take longer than 3 seconds to load.
You can also reduce the number of files loaded at one time.
9. Google has indicated that website speed is one of the signals by its algorithms to rank pages (MOZ)
So, if your site takes too long to load, it may get lower rankings, which will affect your SEO and traffic. You can have a great website design, but it won’t matter if your audience never gets to see it. Page speed is so important that your audience can access the information they need fast.
10. Mobile devices make up almost two-thirds of web usage. (Datareportal)
For that reason, it is essential to have a mobile-friendly website when designing or updating. That website may look great on a computer but it won’t matter when the majority of your potential customers access it from their smartphone.