COLORS & FONTS

COLOR CHOICES:

 

Color schemes are all about BRANDING--what colors do you use to reflect your business; what colors/logos do you use or wish to us on your business card, marketing materials, social media posts, and correspondence. Remember to consider:

 

  • Consider CONTRAST when choosing your colors

  • DARK on LIGHT or LIGHT on DARK is a key approach 

 

Ask yourself these questions...let PWB help you with these if you wish:

  1. What color(s) reflect your business and style?

  2. Pick complementary colors that combine well

  3. Which part of your website should you use color?

Consider searching on the internet to find the colors with corresponding colors which are industry standard. One such site is https://color.adobe.com/create/color-wheel/

Using color can be simplified once you know the right steps to take.

So, we’ve put this guide together to show you, step-by-step, how to:

  1. Choose the right dominant color for your website and brand. 

  2. Choose a background color or image or even video (short loop) that works for you.

  3. Use color in the correct places on your website – like a pro.

Color combinations are infinite. Some standard combinations are below. See more ideas at this site:  

CLICK HERE

FONT CHOICES

 

By simply picking the right font design for your site, this “small” change that doesn’t take much effort or time can have a meaningful improvement for your website.

Don’t underestimate the power of picking the right font design and it’s deep psychological impact it has on your visitors. Experienced designers understand this and pick their fonts very carefully & deliberately.