COLORS & FONTS
Color schemes are all about BRANDING--what colors do you use to reflect your business; what colors/logos do you use or wish to us on your business card, marketing materials, social media posts, and correspondence. Remember to consider:
Consider CONTRAST when choosing your colors
DARK on LIGHT or LIGHT on DARK is a key approach
Ask yourself these questions...let PWB help you with these if you wish:
What color(s) reflect your business and style?
Pick complementary colors that combine well
Which part of your website should you use color?
Consider searching on the internet to find the colors with corresponding colors which are industry standard. One such site is https://color.adobe.com/create/color-wheel/
Using color can be simplified once you know the right steps to take.
So, we’ve put this guide together to show you, step-by-step, how to:
Choose the right dominant color for your website and brand.
Choose a background color or image or even video (short loop) that works for you.
Use color in the correct places on your website – like a pro.
Color combinations are infinite. Some standard combinations are below. See more ideas at this site:
By simply picking the right font design for your site, this “small” change that doesn’t take much effort or time can have a meaningful improvement for your website.
Don’t underestimate the power of picking the right font design and it’s deep psychological impact it has on your visitors. These tips and the blog post, 70+ Best Free Fonts for Designers - Free for Commercial Use is courtesy of WebsitePlanet.com. CLICK HERE for available WIX Fonts.
1. What’s Your Project?
The type of project you’re working on can help direct your font choices. Will it be in print or displayed on a website (or both)? Is it for a major publication like a newspaper or magazine, or a casual newsletter? Handmade product labels or high-end wedding invitations? Or perhaps you have a poster that calls for a retro-style logo with bold headlines.
In other words, some projects might call for a less formal look with a sans-serif or hand-lettered font, while more elaborate designs require a brush script or classic-looking serif font. Once you have a theme in mind, it can help you narrow down potential font categories much quicker.
2. What’s Your Design Aesthetic?
Think about the target audience and the image you’re hoping to project. Do you cater to a younger crowd or an older, more sophisticated demographic? Think about the colors and images you use in your branding – are they playful and light, neutral and timeless, or deep and mysterious?
Your font choices should fit in naturally with the materials – something cutesy might not resonate with a mature or high-end crowd, while plain-looking fonts wouldn’t reflect a lively personality.